Terry Lawrence
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Terry Lawrence
 
 

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Does Your Brand Differentiate You?
Does Your Brand Differentiate You?

When we meet with middle-market executives, we frequently ask them all the same question: “What’s the one thing that makes your company different from your competition?”

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Thinking+IntentionNovember 18, 2019Branding
+Intention Recognized by C2A with Award
+Intention Recognized by C2A with Award

+Intention is happy to announce that its brand identity for Pediatric Associates of the North Shore (pans) has been recognized for a Creative Communication Award (C2A) in the category of Brand Identity.

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News+IntentionNovember 11, 2019Branding, Design, Brand Identity, Award
The Benefit of Value-Based Relationships
The Benefit of Value-Based Relationships

When business is good, it’s hard to imagine that there will come a day when your customers will reconsider your value to them. But a new competitor, a new product, or a better customer experience will give your customers a new set of choices.

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Thinking+IntentionSeptember 2, 2019
Julie Hamilton Speaks at EPA Annual Conference
Julie Hamilton Speaks at EPA Annual Conference

Last week, Julie Hamilton spoke at the EPA’s Region 5 Office in Chicago during their annual Small Business EAP/SBO Training Committee Conference.

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News+IntentionMay 20, 2019
Ensuring Customer Loyalty in a Competitive Market
Ensuring Customer Loyalty in a Competitive Market

In today’s evolving market, the value customers place on brands isn’t strictly based on price or quality. It’s informed by the entirety of the brand experience.

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Thinking+IntentionApril 1, 2019
+Intention Recognized by IDA with Award
+Intention Recognized by IDA with Award

+Intention is pleased to announce that its brand identity for Pediatric Associates of the North Shore (pans) has been recognized by the 12th Annual International Design Awards (IDA) in the category of Graphic Design.

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News+IntentionMarch 4, 2019Branding, Award, Brand Identity
Julie Hamilton Judges Pitch Competition at 18th Annual SEA Conference
Julie Hamilton Judges Pitch Competition at 18th Annual SEA Conference

+Intention is pleased to announce that Julie Hamilton will be a judge for the pitch competition at the 18th Annual SEA Conference.

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News+IntentionFebruary 18, 2019
Does Your Brand Communicate Your True Value?
Does Your Brand Communicate Your True Value?

As part of our Listening + Learning process, we spend time with key stakeholders at mid-sized companies, gathering information about their business operations and generating insights about their overall behaviors.

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Thinking+IntentionFebruary 4, 2019
Terry Lawrence Judges Design Competition at IAPD/IPRA Agency Showcase
Terry Lawrence Judges Design Competition at IAPD/IPRA Agency Showcase

Last week, Principal of +Intention, Terry Lawrence served as a judge for the 2018/19 Illinois Park and Recreation Agency Showcase at the IAPD/IPRA Conference.

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News+IntentionJanuary 28, 2019
So What Is a Brand, Really?
So What Is a Brand, Really?

What is a brand, really? We meet new people all of the time, and of course, the conversation eventually turns to, “So, what exactly does your company do?”

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Thinking+IntentionJanuary 7, 2019Branding
Julie Hamilton Named Vice President of the Board of Directors for Facing Forward
Julie Hamilton Named Vice President of the Board of Directors for Facing Forward

Facing Forward to End Homelessness has elevated +Intention’s Principal, Julie Hamilton to Vice President of the Board of Directors.

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News+IntentionNovember 26, 2018
365 Reasons to Celebrate
365 Reasons to Celebrate

Last month, our studio celebrated our one-year anniversary! And if you’re anything like us, you probably just went “Holy crap—it’s been a year already?!”

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NewsJulie HamiltonNovember 8, 2018
Julie Hamilton Named to Board of Governors of The Mid-America Club
Julie Hamilton Named to Board of Governors of The Mid-America Club

The Mid-America club has appointed +Intention’s Principal, Julie Hamilton to their Board of Governors.

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News+IntentionOctober 30, 2017
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