+Intention is pleased to announce that its brand identity for NightWare has been recognized as a Winner of a Bronze Award from the International Design Awards (IDA) in the category of Multimedia-Brand Identity.
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+Intention is happy to announce that its branding work for NightWare has been recognized as a Winner of the Creative Communication Award (C2A) in the category of Brand Identity/Branding.
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Back in 2017, we started +Intention, a strategic branding and design studio, to show that the right branding can help businesses realize their full potential. A lot can happen over five years. As a way to reflect on our story thus far, we sat down with the principal of +Intention, Terry Lawrence, to look back on all that’s been accomplished since the studio’s inception.
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+Intention is pleased to announce that its branding work for NightWare has been recognized by the 18th Annual Davey Awards as the Winner of a Silver Award in the category of Corporate Identity-Brand Identity.
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+Intention is excited to announce that its year-end +Intention Cards project from 2020/2021 was selected by DNA Paris Design Awards as a Winner for Graphic Design—Communication in their annual design competition.
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+Intention is happy to announce that its brand identity for Tulip Tree Gardens has been recognized as a Winner of a Bronze Award from the International Design Awards (IDA) in the category of Print, Corporate Identity. In addition, the project reviewed additional Honorable Mention Awards in the categories of Print, Packaging and Other, Graphic Design.
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+Intention is pleased to announce that its year-end +Intention Cards project from 2020/2021received an Honorable Mention award from the International Design Awards (IDA) in the category of Print, Self Promotion.
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This holiday season looks a little different than it did last year, and we are so thankful for that. As a way to reflect back on 2020, and commemorate something that was extremely personal and significant to us, we decided to revisit a project that we started around this time last year.
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+Intention is thrilled to announce that its 2020/2021 +Intention Cards project has been recognized by the Creative Communication Award (C2A), receiving the Best of Best position in the category of Other Graphic Design.
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+Intention is pleased to announce that its brand identity for Tulip Tree Gardens has been recognized as a Winner of the Creative Communication Award (C2A) in the category of Brand Design/Branding.
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Middle market companies are realizing how fragile their connections are with their customers, and how reliant they are on marketing and channels to maintain that connection. So when something like a pandemic disrupts their approach, they’re not always sure how to pivot. When wondering where to turn, the most durable solution to support their business may be their most underutilized asset—their brand.
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The single most powerful question we ask our clients when we are helping them determine what to do next with their brand is so simple, it often catches them off guard.
“What if you did nothing?
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There’s some confusion around the subject of brands and branding. Bluntly, some business owners think brand work is the “fluffy stuff” of marketing. Nothing could be further from the truth. Branding is meaty. Even in this digital age of big data and machine learning, brand discussions, brand stories, and brand projects remain central to the marketing world for the simple reason that leveraging the power of your brand is the key to creating sustainable business success.
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Sometimes, it’s hard to see the forest through the trees. It’s true in life. And it’s true in business. Look, we’ve all been there. It happens to the most seasoned and confident of business owners. Knowing what your next move should be isn’t always obvious.
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We’re fast approaching the end of 2020 and, like us, you’re probably sighing with relief. For many, it has been a year of Covid-driven chaos and confusion. At the very least, this year has tested even the most established of businesses. Thankfully, for our strategic branding and design studio, it’s been a year of rapid change and growth. We started 2020 as a three-person team, and we will end the year as a nine-person group. To say we’re grateful would be an understatement.
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More often than not, leaders think their solution will arise from making a change within a channel rather than considering a question about their business. The truth is, a tactic isn’t going to address their needs. So what will? One tool, if leveraged the right way, can become a powerful asset in supporting their business.
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Facing Forward to End Homelessness recently elected +Intention’s Principal, Julie Hamilton to Chair of the Board of Directors. Julie has served on the board since 2015.
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Are you buying the hype around personal branding? What if we told you that it isn’t what you think it is and that it’s actually much more important to the long-term success of companies than most consider?
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The ability to pivot quickly is one of the greatest advantages of middle-market organizations. And having a brand that can properly support those moments is not only important, but necessary.
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+Intention is excited to learn that its communications kit for Pediatric Associates of the North Shore (pans) has been recognized for a Creative Communication Award (C2A) in the category of Brand Design.
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