Different disciplines.
Diverse backgrounds.
Complementary skill sets.
+Intention was founded on the belief that a strategically built brand paired with carefully crafted design can strengthen the success of a mid-sized company.
In our experience, it takes a comprehensive approach for a brand to truly contribute to a company realizing its full potential. By coupling these different, yet complementary components, we’re able to deliver work that gets to the heart of your business needs.
We’ve built teams, implemented systems, and grown business. And when you combine that with the global clients we’ve partnered with to deliver strategic, brand-inspired solutions, you get a studio that’s perfectly positioned to partner with you to drive your business forward.
We welcome the opportunity to demonstrate what your brand can do for your business.
Terry Lawrence, Principal
Terry is the founder and principal of +Intention. A former agency and design studio Creative Director with over 20 years experience, Terry combines both his classically trained, high-design background and his process-driven, strategic approach to solving brand challenges.
In his time as both a designer and Creative Director, Terry honed his unique ability to bring clarity to a problem and structure to the solution. His diverse experience brings a multi-dimensional perspective to his work, and has transformed the way his clients go to market, tell their story, and connect with their customers.
Among his most noted accomplishments developing brand strategies are: his restructuring of the service offerings and product brands for Hospira’s medication management system, the reimagining and design of a brand architecture for Astellas’s transplant business, and his development of the market-shaping, leadership strategy for Baxalta’s (now Takeda) Primary Immunodeficiency (PI) products and Immunology (Ig) franchise.
Throughout his career, Terry’s work has been recognized more than 40 times by numerous design organizations and design publications, including the Best in Show HOW International Design Award, American Center for Design 100 Show, IDA International Design Award, C2A Creative Communication Award, DNA Paris Design Award, numerous PRINT Magazine Awards, Chicago Athenaeum Good Design Awards, Dx Awards, Rx Club Awards, Annual Creativity Awards, Davey Awards, Summit Creative Awards, ASTRID Awards, American Pixel Academy Fexy Awards, selection into the AIGA Snapshot Book, and selection into the permanent collection of the Center for Creative Studies in Detroit.
Terry holds a Bachelor of Fine Arts degree in Graphic Design from the University of Illinois, Urbana-Champaign. Additionally, he studied abroad at the University of Wolverhampton in the United Kingdom. Terry has been professionally affiliated with the American Institute of Graphic Arts (AIGA) and has juried various design and advertising award competitions. He is also a member of the Chicagoland Chamber of Commerce.
Awards and Recognition
2022
DNA Paris Design Awards_Winner
Davey Awards_Silver Award
Creative Communication Award_Winner
16th Annual IDA International Design Award_Bronze Award
2021
Creative Communication Award_Best of Best
Creative Communication Award_Winner
15th Annual IDA International Design Award_Bronze Award
15th Annual IDA International Design Award_Honorable Mention
2019
Creative Communication Award_Honorable Mention (2)
2018
12th Annual IDA International Design Award_Honorable Mention
2012
AIGA Chicago Snapshot Book
2009
American Pixel Academy’s Fexy Awards_Gold Award
Summit Creative Awards_Silver Award
Summit Creative Awards_Bronze Award
Davey Awards_Silver Award (2)
23rd Annual Rx Club Show Awards (3)
39th Annual Creativity Awards_Silver Award
39th Annual Creativity Awards_Honorable Mention
2007
Davey Awards_Silver Award
Dx Awards (2)
Summit Creative Awards_Bronze Award
21st Annual Rx Club Show Awards (8)
2003
ASTRID Award_Silver Award
2001
PRINT Magazine Regional Design Annual_Award Selection
2000
HOW International Design Magazine_Best of Show
PRINT Magazine Regional Design Annual_Award Selection
Twenty-Third Annual ACD 100 Show_Award Selection
Good Design Award–Chicago Athenaeum_Award Selection (2)
Center for Creative Studies, Detroit_Permanent Collection
Some of our past client experience.
